SEO: What is It, & Why It’s Important
Is your website languishing in the far end of the search engine results page? If it is, then you’ll likely lose out big time in targeting more long-term prospects for your product or service. So, what’s the best thing to do? Well, you could try enlisting the help of a professional SEO agency Brisbane! Read on to learn more on what search engine optimization or SEO is all about, and why it’s very important for websites.
Before you contact the best and the brightest seo agency Brisbane in town, let me first give you a heads-up on the basics of search engine optimization. According to the experts, SEO refers to the process of affecting the visibility of a website or webpage in a search engine’s unpaid results.
What’s more interesting perhaps to business owners and those who’d like to set up a website is how you can actually leverage SEO to help drive more relevant traffic, leads, sales and ultimately revenue and profit for your business. Well, that is what we’ll focus in the next paragraphs or sections.
Why You Should Care About SEO
A lot of people search for things on the Internet. Whether they’re searching for homes, cares, apps, jobs, gadgets etc., that traffic online can be an extremely powerful for a business not only because there’s a lot of very specific, high-intent and highly profitable traffic on the worldwide web.
If you’re selling rubber shoes, would you rather buy a billboard so that anyone who passes by that road will see your ad? (Regardless of whether they have any interest in rubber shoes or not).
Or, would you rather choose to “show up” every time someone or anyone in the world types the words “rubber shoes” into a search engine? I’d guess you’d probably go for this one, because these people who are searching for things online have real commercial intent, which means that they’re standing up and saying that they want to buy something. And if you have what they need, then it’s much easier for you to offer it to them.
What Actually Works in Driving Traffic From the Search Engines?
It’s crucial to note that Google is actually responsible for most of the search engine traffic in the planet, although this may vary from niche to niche, but it’s likely that Google is currently the most dominant player in the search results that your website would definitely want to show up in.
Regardless of what search engine you use, keep in mind that search results constantly change. In particular, Google has updated a lot of stuff surrounding how they rank websites, and there’s a lot of cheap ways to get your webpage to rank in the search engine results that have become quite risky.
So, what does work? Well, according to someone who works in a professional seo agency Brisbane, Google’s algorithm is quite complex, and is looking for web pages that contain relevant, high-quality information about the searcher’s query or queries.
Google determines a website’s relevance by “crawling” or reading the site’s content and algorithmically evaluating whether the content is relevant to what the searcher is looking for, mostly based on the keywords used.
Next, Google determines quality by a number of ways, although the most prominent among this is the number and quality of other websites which link to your page and your site as a whole.
For example, if the only websites that link to your page are those that no one else has linked to on the Worldwide Web, then Google and the other search engines are less likely to trust your site
Additional elements or parameters are also being weighed in by Google’s algorithm to evaluate and determine where a website ill rank, and these include how the people engage with the website (like do they find the information they need, and stay on the website, or do they bounce back to the search page and click another link?).
Google also evaluates the website’s loading speed and mobile friendliness, as well as how much unique content it has. There are actually hundreds of ranking factors that Google’s algorithm considers in response to searches, and they are constantly updating and streamlining this process.
Keyword Research & Keyword Targeting
Our expert from the best seo agency Brisbane in town also added a few helpful tips on how to do keyword research and keyword targeting. He says that the first step in search engine optimization is to determine what it is you’re actually optimizing for.
This means identifying the terms that most people are searching for, and these are called “keywords”, so that your website will rank high in search engines like Google. While this may sound simple, it actually is not.
However, there are a few factors that you should take into account when determining the keywords that you want to target on your website. The first factor is search volume, which is to consider how many people are actually searching for a given keyword. The more people there are searching for a keyword, the bigger the audience you stand to reach.
The next factor is relevance. For example, if you’re selling email marketing software, you certainly don’t want to show up for searches which don’t have anything to do with your business, like pet food.
The next factor to consider is competition. As with any business opportunity, in search engine optimization you want to consider the potential costs and likelihood of success. For SEO, this means understanding the competition in your niche market, and your likelihood to rank for specific terms.
Once you have a thorough understanding of your competitors, and you also have a greater understanding of who your prospective customers are and what they’re likely to search for, then you will have an initial shortlist of possible keywords and domains to help you get additional keyword ideas, and to put some search volume, as well as have some needed competition metrics.
To learn more about the many perks of SEO contact (as well as engage with) a professional seo agency Brisbane in your area today.