Digital marketing has changed in recent years due to the great development of technology and the internet. Users are now more digital and want better experiences, so it is vitally important that when we have a brand, we improve our SEO strategies in order to reach more people. In this article, we talk about the SEO trends for 2022.

SEO trends this year

Algorithms with artificial intelligence

This type of technology changes the way users interact with content on a digital level. This is an algorithm that shows users what they like to make it easier for them to navigate online.

In recent months, everything is talking about Rank Brain, Google’s artificial algorithm that, starting this year, will determine the positioning of a website in the SERPs. On the other hand, the search engine will evaluate the click rate, the time spent on the web and the user experience.

MUM will be used

Another Google innovation for 2022 will be the MUM (Multitask United Model) mode, which will be able to interpret and understand what users are looking for. This new processing model surpasses the well-known BERT system because it allows information to be understood in different ways: analyzing images, videos, and texts to allow a much more efficient and effective search with the best cpu.

User experience

This factor is still one of the most important points that Google looks for to provide better positioning for your page. That is why we must continue to offer people quality and original content, tailored to their needs. In addition, the web must be optimized for a good loading speed, remember that a person only waits 5 seconds for the web to load.

Voice search becomes more efficient

According to the survey, 58% of consumers use voice search through Google, Siri or Alexa to find information and shop online. This is a growing trend that will soon encompass all search intents. Therefore, we must adapt to continue ensuring the visibility of the brand.

The video will be fundamental in the SEO strategy

The popularity of video formats on streaming platforms like YouTube or TikTok confirms the need to increase the visibility of your video content. This trend is becoming essential in any SEO campaign if you want to attract new users.

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Eliza beth

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