Why hire a specialist CBD copywriter?
CBD marketing is like the Wild West. For every good guy, there are a dozen bad guys trying to make a quick buck. If you want your CBD beverage business to stand the test of time and gain a loyal audience, you need to invest in converting writing.
Copywriting for CBD is unlike any other industry. You must be prepared to speak directly to every customer, no matter where they are. You need to dispel myths and sell benefits in one fell swoop. Not every copywriter is up to the task.
Why should you hire a copywriter who specializes in CBD products?
The journey of a buyer of CBD products is not the same as that of a buyer of other products. To succeed in this highly competitive field, you need to be able to educate your audience and provide value. Content marketing is one of the most effective ways to capture the attention of your audience.
Anyone can repeat information that already exists. As a CBD user, I know what other CBD users are looking for. I also know the steps users go through on their journey from initial discovery to conversion.
If you are looking for a CBD content writer with a stylish demeanor, I encourage you to contact me. I’m currently accepting new clients for instant-start copywriting.
I’m easy to work with. I won’t sign you up for a 15-step training program. You don’t need to be enrolled in my project management program. The world is complicated as it is, I keep it simple.
Main reasons why your CBI marketing isn’t working.
You are too focused on sales. CBD is new to the market, so you need to be ready to educate your readers. Not everything has to be a sale, let them decide for themselves.
You are not thinking about search engine optimization. It’s no use having a website if no one can find it. I add value by optimizing my CBD essays for search.
They don’t provide content for every step of the customer journey. An experienced user is not looking for the same content as a complete novice. Be sure to pay attention to both.
You are relying too much on a single platform. Building your entire business on Instagram is a risky move. You need to build your business on the platform you own.
You’re not encouraging them to take the next step. Every interaction with a potential customer should naturally lead them to the next step.
If you’re ready to give up marketing and go directly to your customers, contact us today. I’ll help you develop a successful CBD content marketing strategy.